UK government study on ‘people centered design’

I recently came across a paper published by the UK Department of Trade and Industry, that focused on how US companies were innovating through UX techniques, or what they refer to as PCD (people centered design). I think this is an important document for understanding how a focus on Customer Experience Design techniques contribute to wider business innovaiton.

This is a substantial document at around 70 pages, and involves companies like IDEO, Sonic Rim, and Adaptive Path , as well as larger companies like Microsoft, Intel, Ebay, BMW, Volvo and IBM.

1. The chapters are broken up as follows:
2. Role of PCD in mitigating risk in developing new technologies
3. Developing innovation processes
4. Effects of organizational culture
5. Translating research insights
6. Evolving traditional UCD (User Centered Design) techniques
7. PCD and ‘brand experience’
8. Adaptation, personalization, and ‘self centered design’
9. Dialogues with academic research

Here’s a link to the article:
Innovation through people centered design – lessons from the USA

Blogged by : Putting People First: Innovation through people-centred design – lessons from the USA