With the high numbers of social networks, it can be pretty hard to track your metrics. It is even harder to make sense of the data. Nonetheless, we know the upside of these networks, which outweighs the tedious work of managing them. Some of the pros include ease of use, reaching countless people, and aiding in business growth. In this article, we will focus on the fastest growing social network, Instagram. A recent statistics on EarthWeb shows, Instagram has up to a billion monthly users. It is also integral to businesses as it receives nearly 2 million advertisers in a month. Now the question is, how do you grow an Instagram account? What are the metrics to consider? Stick around as this article answers these questions.

1. Instagram Reach

Instagram reach refers to the number of people that viewed your post or story on a particular day. More often than not, only a percentage of your followers see your post. It is doubtful that you’ll get views from all your followers. As a metric, Instagram-reach can help you to keep track of the number of viewers you get at specific times of the day. This information can help you determine the best time of the day post. It can further guide you on the type of posts to focus on. 

This metric helps you determine your position in your industry. Therefore, make sure to follow your Instagram reach closely. Also, work hard to increase it. Reach increase, in turn, boosts your brand awareness, helps in getting instagram likes, and boosts engagement. 

2. Instagram Impressions

On the other hand, impressions refer to how many times your post or story has been shown to users. Unlike reach, impressions do not track the number of users. It instead focuses on the number of views your post gained. If your impression count is more than reach count, it implies that your audience has viewed your posts several times. To determine the best performing posts, search for those with a solid impression to reach ratio. These are the posts that viewers enjoy and come back to view again. Such posts should form a basis for a better understanding of what works and what doesn’t. 

3. Engagement Rate

By definition, engagement rate is a metric that tells you how many users among your followers engaged with your post. User engagement is calculated by summing up all the likes, comments, shares and views, and dividing them with total impressions. The outcome gives a crucial metric to tell you more about your posts’ performance and feeds the Instagram algorithm. 

The engagement rate is significant to social media marketers as it clearly shows potential customers’ responses to a specific product. By monitoring your engagement levels closely, you get to learn how one strategy works compared to another. It also gives a platform for keeping track of and testing out new approaches.

Conclusion

Instagram is undoubtedly one of the best mediums to reach huge masses. It’s also an excellent platform for promoting products at no cost. However, gaining traction on Instagram is not an easy task. For instance, getting instagram likes is not an easy task. It’s a matter of combining different strategies and trying them out to see what works. Nonetheless, equipped with the above pointers, you’re good to go as you have a starting point.