Build Your Brand! Unique Brand Ideas to Consider in 2021

Did you know that around 65% of small businesses fail during their first ten years? If you are a newer business or an established business looking for awesome ways to build your business brand, you are in the right place.

We have put together this short guide to share some unique brand ideas to ensure you stand out from the competition.

Keep reading to learn our favorite branding ideas that you too can incorporate into your business image.

1. Level Up Your Social Media Position

With more people joining the social media world every day, you want to take advantage of these platforms. Perfecting your position and strategy on social media can make the world of a difference to connect with your customers. The key is to provide as much value as possible on social media and engage with your followers.

Talk to them via their comments the same way you would speak to your close friends. Keep in mind that you want to choose the social media sites where your target market is hanging out to ensure you are reaching the right crowd.

2. Merch

Another way to build your brand is through merch and clothing logos. Nowadays it is easier than ever to create a clothing brand logo that represents your unique business style and message. If you choose to do this yourself you can use programs online or opt to hire a graphic designer if you prefer.

When designing your clothing logo remember that your brand is one-of-a-kind. You want to choose the typography, colors, and graphics that communicate what you are trying to say.

3. Videos

People love to watch videos – therefore incorporating videos into your branding will attract more people. Videos are also great when they are used for storytelling because they can connect your customers with your business. You can do video reviews, or you can use targeted videos to aim at your audience.

The main intention is to make the presence of your business felt to leave a lasting branding impression.

4. Packaging

If you have physical products that you sell then you can create a packaging design that is memorable and attractive. The best product packaging is so nice that customers do not want to throw it away. It is important that your packaging concept matches your brand in order to avoid losing customers due to a mismatch in what they perceive your brand to be.

Packaging that is not done correctly will discourage customers from buying your products in the future. Strive to make a lasting impression via your packaging design.

Which of These Brand Ideas Will You Adopt?

We hope that now that you have our list of top unique brand ideas, you can make an informed decision on which ones you want to use to build your brand.

Did our blog post help you out today? Please keep browsing the rest of our business section for some more tips and tricks.