Great little bit of self promotion via youtube for Kyle T Watkins, graphic designer, illustrator and ODG. A great example of a viral video on a small budget but with a clear business aim. Interestingly it seems that Kyle has started a little side business selling the mp3 of the song for 99c and selling some t-shirts via cafepress.
It’s interesting as well that graphic designers are famous for creating little self promotional tools to show off their creative chops and attract the attention of potential customers. For some great examples I highly recomend this book called “A Smile in the Mind: Witty Thinking in Graphic Design “, it’s a brilliant coffee table book.