Interesting video/interview with the Threadless founders. Tara (blogger at HorsePigCow) put the video together and has written a book recently called the Whuffie Factor about businesses that are succeeding by leveraging web2.0/social media and of course the community. Threadless is probably one of the best examples of a community driven company.
The book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.
I think the real key word here is Social Capital (I’ve talked about Social Equity here before but I think Social Capital works better even) and the more I think about it the more I think it is the secret sauce, or at least a way to think about secret sauce.
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This was a very cool and inspiring video. Thank you! I have longed for the day when companies starting tapping the public for their creativity. I’m sick of companies that tell us what we should buy, that make our choices for us. This video gives hope for the future.
Thank you. Your video tipped me into buying the book. Amazing how the right community/team of people can accomplish greater things together than alone – around a sweet spot of mutual benefit