May 6, 2008
Social Capital and The Whuffie Factor
Interesting video/interview with the Threadless founders. Tara (blogger at HorsePigCow) put the video together and has written a book recently called the Whuffie Factor about businesses that are succeeding by leveraging web2.0/social media and of course the community. Threadless is probably one of the best examples of a community driven company.
The book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.
I think the real key word here is Social Capital (I’ve talked about Social Equity here before but I think Social Capital works better even) and the more I think about it the more I think it is the secret sauce, or at least a way to think about secret sauce.
