ExperienceCurve

Jul 3, 2007

the iPhone iLine – Interviewing Some Of The First In Line For The iPhone

My friend Paul and I did an impromptu swing by the line outside the Apple store on June 29th, and with N95′s in hand we did some spontaneously interviews of some of the folks in line.


Link to youtube

One side note that I only discovered after doing this video is the iPhone doesn’t do video at all, which I was really surprised about. When Paul was editing he put his Nokia fan boy bumper that said “you can watch this on an iPhone but you couldn’t make it” and I actually argued with him on that point, I thought video was assumed.

  • karen

    Interesting video — it would be fascinating to survey everyone who bought an iPhone to find out what brand of phone they were replacing.

    I have an N95 and like it alot, it’s a great converged device. I’m hoping that the iPhone opens the eyes of Americans to the great variety of high-end phones out there (Nokia, Sony-Ericsson, Samsung) so that they’re no longer so willing to just accept any low-end model from their wireless carrier.

  • http://www.ck-blog.com CK

    Karl: I just saw this at DA’s place and wanted to tell you how terrific this is; I love that you did this–very interesting and HUGE props my friend.

    Keep ‘em coming, I’ll keep watching!

  • http://experiencecurve.com Karl

    Wow, thanks CK, I had a lot of fun making it for sure, I was actually a little worried going up to people in the line at first and accosting them, but once I got in the swing of things we had a blast :-)

  • http://technomarketer.typepad.com Matt Dickman

    Karl — Excellent work on this indeed. Not only are you capturing it on your device, but you treated people with respect which goes a long way to the perception of this video I think. It’s very interesting to see how passionate people get about devices like the iPhone and how some of the hype blurs the facts. I give Apple huge credit on the interace, but things like lack of video are hugely disappointing. Now if you can get the N95 on Verizon I’ll be all set. Thanks!

  • http://gypsybandito.com/2007/07/04/nokia-catches-apple-with-pants-down/ Nokia Catches Apple with Pants Down at Gypsy Bandito

    [...] It is ambush marketing at its best, and was produced by two Nokia employees, Paul Whitaker and Karl Long. Basically, they hit the streets to document the masses lining up for iPhones. The only catch is [...]

  • http://web-strategist.com Jeremiah Owyang

    Good stuff, you’ve actually made the Nokia phone more relevant by bringing it to the iPhone party and talking to people about what they want out of phones.

  • http://www.web-strategist.com/blog/2007/07/05/web-strategy-reading-a-roundup-july-5-2007/ Web Strategy by Jeremiah » Web Strategy Reading, A Roundup, July 5, 2007

    [...] Karl Long, a Nokia employee who blogs to reach customers videos from the iPhone line This is an example of how one can stay relevant, even to a competitor event, by showing up and being part of the conversation. To me, Karl has made the Nokia part of the launch, good job. [...]

  • http://www.pixelpod.co.uk/blog/?p=79 Nokia’s take of the iPhone launch at pixelblog

    [...] Nokia employee went to the iPhone line the morning of the launch and filmed this on his [...]

  • http://gigantico.squarespace.com/336554365346/2007/6/28/iphone-20.html Chris Grayson

    Karl, I just saw your video over at FutureLab, and came here to give my input.

    I know what I want in a cell phone: RFID reader. At first glance, this may seem left field, only because no one is yet doing so, but it could be THE KILLER APP that actually moves the center of gravity in mnay user’s digital world from their desktop to their pocket.

    I have not yet bought an iPhone, though I’ve considered it— I currently have a Razr, a video iPod, and a Palm TX. For my next mobile device, I hope to be able to consolidate a bit.

    I have written a piece on mobile RFID at GigantiCo. I’ve gotten some good feedback that could be of interest to you. I’d love to read any thoughts you too may have on the matter.

  • http://www.cc-chapman.com C.C. Chapman

    This is a riot. Especially the ending! Viewing, but not making. BIG difference indeed!

  • http://experiencecurve.com Karl

    Thanks CC, yeah, I think the creative side of things is incredibly important. IMHO most companies in the mobile phone business still treat users as primarily passive consumers, I think if more companies treated there customers as creators, with tools and services to support that they would do very well.

  • http://crossthebreeze.com/2007/07/09/virtual-gps/ Virtual GPS? « ‘Cross The Breeze

    [...] on about the how and why at Karl’s blog. There’s a very good post on the buzz around the iPhone on the Pronet Advertising blog by the [...]

  • http://makeyouronlinemoney.info/2007/07/10/how-apple-markets-its-shares/ make your online money » Blog Archive » How Apple Markets its Shares

    [...] be getting one because it doesn’t do video. Furthermore, Nokia employees Paul Whitaker and Karl Long recently caught Apple with its pant down when they documented an iPhone line-up with a Nokia [...]

  • http://www.aspac-law.com/blog/2007/07/10/iphone-iline-icrazy/ aspac-law.com blog » Blog Archive » iPhone, iLine, iCrazy

    [...] this video via Jaffe Juice. Briefly: Nokia’s Karl Long (with his friend Paul from MyPhoneRocks.com) interviews people in line for the iPhone using his [...]

  • http://www.flirt.ro flirt

    I’ll bet on these:

    1. Apple will be faster in adding video/mms/3g in iPhone (than Nokia adding touch screens _and_ 2 fingers gestures on those screens :-)

    2. You won’t see people queuing for Nokia (anytime soon :-)

    3. You’re holding a dying breed :-)

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